Who is Shitsumasu?
Polite? Not quite.
Meet Shitsu
Part mascot, part mischief manager, he’s a tanuki with nerdy round glasses and a red bandana; polite on the surface, plotting puns underneath.
He keeps us honest: respect first, cliché last. He’s the filter for what we publish and the spark in what we don’t say out loud. You’ll spot him where it matters: on notes, seals, and tiny easter eggs in each drop. If you catch him winking, consider it your invitation: you got the message between the lines.
Meet Shitsu
Part mascot, part mischief manager, he’s a tanuki with nerdy round glasses and a red bandana; polite on the surface, plotting puns underneath.
He keeps us honest: respect first, cliché last. He’s the filter for what we publish and the spark in what we don’t say out loud. You’ll spot him where it matters: on notes, seals, and tiny easter eggs in each drop. If you catch him winking, consider it your invitation: you got the message between the lines.
Shitsumasu lives where Japanese attitude meets Italian craftsmanship.
Born from “shitsurei shimasu”, pardon the rudeness, we kept the audacity and trimmed the apology.
We’re here to tilt the immaculate, ever-polite image of Japan, pairing it with an aesthetic that’s bold, a touch provocative, and never performative. This is an act of love, not parody: from lovers of Japan, for lovers of Japan. Made for those who catch the reference without the shout.
If you get it, you’ve found your people.
Our Mission
To create limited drops of clean, essential pieces where minimal design meets short, provocative statements — made for people who love Japan and want something different.
Our Vision
To bring Japanese-inspired minimal streetwear into everyday life, crafted with Made-in-Italy quality and sharpened with a bold, cheeky attitude.
What We Stand For
Shitsumasu is built on respect, quality, and authenticity.
We use vetted Italian suppliers, create only in small batches, prioritize transparency, and make sure every cultural reference is accurate and meaningful.
Our goal is to offer clothing that feels personal, lasts long, and connects a community of people who appreciate Japanese culture and thoughtful design.
What We Stand For
Shitsumasu is built on respect, quality, and authenticity.
We use vetted Italian suppliers, create only in small batches, prioritize transparency, and make sure every cultural reference is accurate and meaningful.
Our goal is to offer clothing that feels personal, lasts long, and connects a community of people who appreciate Japanese culture and thoughtful design.